THE HISTORY OF THE TOP-SELLING EYEWEAR BRAND WORLDWIDE

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Style, tradition and freedom of expression are the key values underpinning the philosophy of Ray-Ban, for generations the undisputed world leader in sun and prescription glasses.

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Throughout its seven-and-a-half decades, Ray-Ban has been instrumental in pushing boundaries in music and the arts, forging the rise of celebrity culture, and creating the power of the rock and movie stars to influence fashion. From James Dean to Audrey Hepburn to Michael Jackson, Ray-Ban has proven indispensable for cultural icons who don’t want to be seen – but definitely want to be noticed.  Since the introduction of the iconic Aviator model created in 1937 for the aviators of the United States Army, Ray-Ban has been at the forefront of cultural change, becoming a symbol of self-expression.

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Through every decade of its existence, Ray-Ban has shaped popular culture. Never just a transient trend, Ray-Ban eyewear marks out the wearer as an individual of taste and discernment. And now, 75 years after the first pairs of Ray-Ban Aviator helped US pilots reach new heights, Ray-Ban remains an enduring classic.